2012年10月21日星期日

Quietly popular in the market of high - end custom jewelry , Chinese jewelry

Related articles: spend hundreds of thousands of enjoy private space for guests to tailor a custom unique jewelry products ...... unknowingly, Shenzhen jewelry industry is taking advantage of the domestic jewelry market in recent years become increasingly prosperous excellent situation, seize the opportunity to fire poured oil high-end jewelry in deep blowing In 2009, the royal jewelry business in Shenzhen, announced the high-end consumer-oriented customers, launched an effort to provide a private space for jewelry Tasting exchange platform resource grafting, allowing customers to enjoy from the supplier, design, production to finished train services jewelry consumer. China Jiadai jewelry club concept store will soon be opened in Shenzhen, the investment of millions of dollars, this concept store very bright spot is the first integrated shopping, experience, exchange jewelry stores. Immediately thereafter, another unicorn jewelry such as a number of high-end jewelry brand settled in Shenzhen, joined the ranks of Shenzhen jewelry clubhouse. Just a few days ago, Shenzhen, Beijing-based 100 the first 65 layers and settled in a brand of high-end jewelry jade the Shenzhen jewelry business Strato clubhouse, a the rise of the Shenzhen jewelry Clubhouse operated, Shenzhen jewelry, Xu said, a new, to carry out high-end jewelry clubhouse, obviously various brand jewelry enterprises optimistic about the market potential of the high-end jewelry consumption in Mainland China, hoping to achieve corporate brand to upgrade and improve the competitiveness of enterprises. the deep enterprise should play to our strengths, attractive. interesting, Shenzhen's performance in the field of high-end jewelry clubhouse precisely a reflection of some of the shortcomings of the domestic jewelry clubhouse. Shenzhen jewelry Xu channels operating on the high-end level of social or dissemination jewelry culture, jewelry clubs can be regarded as a breakthrough, with nurturing the potential of high-end jewelry market, followed by a new few years will show a growing market space, which bring a certain role in promoting the sustained development of the jewelry industry. It is understood that the jewelry market is relatively uniform standard can be called with a single more than 200,000 yuan of consumer spending power is high-end consumer groups. In this stage, most of this part of the high-end consumer groups chose to Cartier, Tiffany has a long history of top international brands to buy jewelry. Some industry insiders said, even if the domestic jewelry clubs can also provide a good service and a good product, and even have a price advantage, but the lack of equipment brand appeal equally difficult. many in the industry have pointed out, the brand stronger jewelry One of the strengths of the club in Shenzhen, Shenzhen jewelry industry as long as continue to spare brand articles, be thorough, will be able to effectively break through the current domestic jewelry clubhouse short board, have the strength to act as a leader in the field of jewelery clubhouse. the key to a breakthrough in the custom royal jewelry will Ms Ho told reporters, custom jewelry, domestic consumers focus on product materials, foreign consumers pay more attention to product design sense, Shenzhen consumers also new trend. This also pull Jewelry clubhouse model Another key dispute that is the domestic jewelry the clubs custom still lower level. with Anke insights same ready-made fine jewelry is actually far failed to meet the needs of this group of high-end customers, the final demands of the senior jewelry Seiko customized products is the high-end customers, which try to take the clubhouse The model of the enterprise must have a separate design team and the hands of the workshop, ready to high-end customers to create unique customized products, even from time to time invited internationally renowned designers clubs VIP customers tailor-made jewelry styles. this, industry experts have pointed out that some clubs for positioning consider less than perfect and long-term, but rather to focus on the the clubhouse luxurious hardware facilities, but it is very lacking in terms of soft services This is not conducive to the development of high-end jewelry club industry. Nutshell, the the soft service will Shenzhen as well as the domestic high-end custom jewelry consumption of the key issues that need to be addressed in the future development.

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